The app becomes a celebrity lifestyle hub with fitness, motivation, humor, and community.
Zero "adult industry" framing, zero adult content, zero porn links. It also becomes the cornerstone for the fan base to be in Tommy Gunn's control, not the social media platforms.
The Positioning
Brand Strategy
Gunns in 5
Confidence, discipline, and mindset training delivered in bite-sized formats that fit any schedule.
Behind the Scenes
Exclusive access to the life of a public personality, from training sessions to daily routines.
Fan Connection
Direct engagement through meetups, merch drops, and community challenges that build loyalty.
Brand Collabs
Media appearances, partnerships, and collaborations that reinforce mainstream credibility.
The adult past stays off-stage. If anyone knows, THEY KNOW. The app never leads with it.
Home Row
Core Features
Start Here
30 second welcome video
Pick your interests
Pick notification preferences
Photo Booth
Filters, frames, "Tommy lines"
Share to IG, TikTok, X, etc.
Weekly new packs for members
5 Minute Gunn's
Quick, effective content that delivers results:
5-Min Workouts
Nutrition
Food Tips
Build Loyalty
Tommy TV
Short videos covering lifestyle, training, and mindset. Day-in-the-life content, travel, events, and behind-the-scenes access.
No adult themes, no adult jokes as the focus.
Challenges
7-day jumpstart
30-day discipline
Streaks, badges, simple progress
Ask Tommy
Fans submit questions
Weekly answers
Member priority option
Monetization Without Feeling "Salesy"
Membership Tiers
Free: Photo Booth basics, 5 Minute Gunn's basics, Tommy TV basics
VIP: Exclusive Photo Booth packs, full Challenges, VIP Q&A, early drops, discounts
Vegas ALL ACCESS: Black cards with premium benefits
Shop
Merch
Limited drops
Bundles tied to challenges
Mainstream Credibility Builders
Events
Appearances, meetups, and "Bring Tommy to my city" request forms that connect fans directly.
Brand deals, speaking engagements, guest spots, Cameo-style requests, and links to Gunn Concierge.
What I Would Remove Completely
Adult Filmography Tile
Remove entirely, other than mainstream credits
Industry References
Very minimal references to the adult industry
Adult Content Links
Any links that could be interpreted as adult content
This strategic removal ensures the app maintains its mainstream positioning and appeals to the broadest possible audience. The focus remains entirely on fitness, lifestyle, and personal development.
V1 Launch Version
Launch Ready
Simple, fast, effective. The initial release focuses on core features that deliver immediate value and establish the mainstream brand identity.
01
Photo Booth
Instant engagement through shareable content
02
5 Minute Gunn's
Quick fitness and lifestyle content
03
Tommy TV
Video content and behind-the-scenes access
04
Personal Growth
Habit-building engagement loops
05
Membership
Tiered access and monetization
06
Shop
Merchandise and limited drops
07
Events & Gunn Adventures
Fan meetups and appearances
08
Media / Sponsorships
Press and brand collaborations
09
Book Tommy
Professional booking and partnerships, Vegas Black Gunn Card - Club /Venue Access
One Detail That Makes This App Feel Expensive
Weekly Drop Cadence
Consistent, premium content delivery creates anticipation and habit formation. This rhythm transforms casual users into engaged community members.
Use AVN as a fan acquisition event, not a "porn event" inside the app. Your booth becomes a conversion machine: Scan, Install, Claim an exclusive, Share a moment, Join VIP or join a challenge.
Booth Activation Ideas That Stay Mainstream
1
Vegas Launch Pack
Exclusive Photo Booth filters and frames: "I Met Tommy", "Gunns Like Tommy", "5 Minute Gunn's", "AVN Week, Vegas", autograph style overlay.
Reward loop: Install app → Unlock pack → Take photo → Share to IG Stories, TikTok → Tag prompt on screen
2
2-Minute Setup
Download concierge eliminates install friction. Staff script: "Scan this, install, open, claim your Vegas pack, done." One person per side, plus a line flow person.
3
Gunn's Pop-Up
Time-boxed micro demo every hour (60-90 seconds): Today's 5 Minute Gunn's, Today's food tip, This week's challenge. No loud chaos.
4
Challenge Join CTA
Lead with identity, not subscription. "Join the 7-Day Gunn's Like Tommy Challenge" for streaks, badges, daily push. At booth: Scan → Join challenge → Get Day 1 immediately.
5
VIP Membership
Booth-only offer with mainstream perks: VIP badge in app, early access to weekly Photo Booth packs, priority "Ask Tommy", discounts on merch drops. Make it feel like a club.
6
Digital Raffle
Requires app install, zero physical stickers. Prizes: 1:1 selfie moment, signed merch, VIP 3 months, "Tommy records a short greeting". Keep it digital with QR and in-app claim.
7
Photo Lane Structure
"Meet Tommy" photo lane like a mini red carpet: Step here → Photo → Exit here → QR sign at exit for seamless flow.
8
Content Capture Loop
Small tripod station for 15-second formats: 1 food tip, 1 mindset hit, 1 five-minute move, fan quick question. Leave with 50-150 clips for next month.
9
Media Angle
One tile on signage: "Media". QR opens clean press kit page with bio, headshots, talking points (fitness, mindset, mainstream pivot), and booking link.
Simple Launch Funnel That Works
QR goes to smart landing page that detects iOS or Android, sends to store, collects email/text opt-in if not installed, shows "Claim Vegas Pack" code after install.
Trackable QRs: QR1 for Photo Booth, QR2 for 5 Minute Gunn's, QR3 for VIP